Storyline
LOVE by DESIGN

Movie storyline

DANIELLE LUCA has abandoned her Romanian roots to work her way up the ladder to Fashion Editor of Manhattan’s glamorous Beguile Magazine. But when the magazine’s Editor-in-Chief, VIVIEN THOMPSON steals her concept and give it to Danielle’s nemesis so she can land a big spread for a hot fashion designer, Danielle loses her cool, her job and her boyfriend.


With her reputation now shattered, Danielle decides to go off the grid to let things cool off. She returns to her home in Romania she finds herself a fish out of water but eventually reconnects with her family and her teenage passion for designing clothes.


On a jaunt into the village on her scooter, Danielle literally runs into ADRIAN EDWARDS a handsome Brit. Sparks fly and with a new relationship burgeoning, things begin to look up for Danielle.
But when she finds out that Adrian is the silent owner of the local Clothing Manufacturing plant with plans to close it down, Danielle jumps to conclusions.


Before Adrian has a chance to explain himself, Danielle must head back to New York to premiere her new clothing line at fashion week where to the surprise of all her former Beguile colleagues, she becomes an overnight success. Suddenly her old boyfriend wants her back and Vivien offers her a better job, but Adrian has plans of his own. When he follows Danielle to New York, to tell her he has found a way to save the plant with hopes she will become its head designer, Danielle realizes that despite all her efforts to escape her Romanian past, she has actually found her future.



Movie information

LOVE by DESIGN is a 90 minute romantic comedy with light-hearted, humorous plotlines, centered on romantic ideals such as that true love is able to surmount most obstacles.


The film Director is MICHAEL DAMIAN, most widely-known for his eighteen-year-run as "Danny Romalotti" on the number one-rated daytime drama, “The Young and the Restless”. Michael Damian has directed, and in some cases co-wrote the films, “Moondance Alexander” in 2007, "Flicka 2" in 2010, “Marley & Me: The Puppy Years” summer 2011, “Flicka: Country Pride” and the well received Christmas tale “A Princess for Christmas” also released in 2011. In 2012, Damian directed and co-wrote, with wife Janeen Damian, the 90 minute romantic comedy “The Sweeter Side of Life”, the film premiered on the Hallmark Channel on January 19, 2012. The “LOVE by Design” screenplay is also co-wrote by Michael, with Alexandru Marinica. The movie will have international distribution, in USA, EUROPE and Latin America.



Genre: ROMANTIC COMEDY ( 90MIN)
Language: ENGLISH;
Director: MICHAEL DAMIAN;
Screen play by: MICHAEL DAMIAN & ALEXANDRU MARINICA;
Producers: GOLD LINE PRODUCTION INTERNATIONAL;
Executive Producers: SOLAR INDIE JUNCTION;
Filming Location: BUCHAREST, SIGHISOARA
ROMANIA;
Casting Agency: CAROLYN MCLEOD, LONDON, UNITED KINGDOM;
Director of Photography: VIOREL SERGOVICI;
Scenographer : MIHAI DOROBANTU;